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Reel 7-Claremore’s Movie Theatre Magic – The Electric (1910) and Lyric (1909) Continue Their Friendly Commercial Competition Into 1914.
The Claremore Progress exclaimed Claremore’s, “Picture Shows Best Ever,” at the dawn of 1914. This epithet would continue throughout the year.
“The Electric and the Lyric Theatres are putting up a high class of entertainment every night and are pleasing the many patrons. As a special feature, Mr. Martin (of the Lyric) has secured special music, while Mr. Webber (of the Electric) makes one believe that he is in the ‘City’ by giving from four to six reels every night, all of which are features.”[i] Mr. Webber presented Thanhouser’s January 1914 released, 56-minute-long, romance The Runaway Princess in two reels (2,204 feet in length). (This was especially ironic since Claremore had experienced its own “runaway princess,” Princess Stefania, who disappeared as mystifyingly as she appeared in town just eight months earlier. No one ever knew what became of the princess.)
“Mr. Martin offered as his feature in one reel, The Price of Jealousy, both of which were enjoyed by those who took occasion to witness the shows. Probably no town in the United States has the good fortune to have two such up-to-date picture shows as Claremore is blessed with. Both Mr. Webber and Mr. Martin take an interest in their shows and are anxious in their efforts to select programs to suit the theatre going people of Claremore which is partially responsible for the liberal patronage which they enjoy. They both use different film service, which gives the people of Claremore an opportunity to see both services. The film service which they use are the best and as a consequence they always have a good show and are always well attended.”[ii]
That February, the Lyric exhibited “The four-reel feature [1913] Caprice, featuring Mary Pickford and Owen Moore, which was presented… to a capacity house.” It “was one of the best pictures that it has ever been the pleasure of the theatre going public of Claremore to witness… It was a pretty story and well-acted and pleased those who saw it.”[iii]
In March, W.R. Webber of the Electric Theatre emphasized, “A well-lighted street is like a well-lighted front. It draws business, and business is what we want on our main street.”[iv]
Harry Martin’s movie house franchise expansion continued. By 1914, Martin owned three Oklahoma picture shows, The Lyric at Claremore, The Lyric at Collinsville , and The Lyric at Tulsa.[v]
This is the same time at which a tiny tidbit of information appeared in The Claremore Progress. “Claremore Garage Enlarged. The management of the Claremore Garage have enlarged their place of business by moving into the room formerly occupied by the 96 Ballard and Inola Pipe Line Co. both of which have in turn moved into the corner room of the same building. The partition has been removed from between the Claremore Garage.”[vi] Remember this announcement because it will eventually have a positive effect on Claremore’s movie theatre magic.
The featured film at the Lyric, Claremore, in May 1914, was the five-reel, The Good Little Devil. This movie, considered Mary “Pickford’s first feature-length film,”[vii] “was a good one and pleased those who saw it. It was produced by Daniel Frohman, which is a recommendation in itself. Mary Pickford played the leading role, which added much to the picture. The new opera chairs which have recently been installed in the theatre add much to the comfort.”[viii]
The four-reel feature, Clothes, a now lost 1914 silent film, ran at the Lyric Theatre “to crowded houses.” It “was an excellent one and proved to be interesting from start to finish. It was the story of how far a woman would go for the sake of having good clothes, and what is the inevitable result, trouble. Such pictures as this one… are a credit to any theatre.”[ix]
As technology and the art of movie making advanced, silent feature films began to grow in length. The Shakespeare play turned Italian movie, Antony and Cleopatra, arrived at the Electric in Claremore with great anticipation. “The sensation of the hour in amusement circles is George Kleine’s production of the Kleine’s photo drama spectacle Antony and Cleopatra. Nothing like it has been seen in the world and the prices paid for exclusive rights by the different European impresarios have been astounding. The subject affords the Kleine’s Company greater scope dramatically and pictorially than their production of Quo Vadis, and they have taken ample advantage of it. The photo drama is arranged in eight parts and three acts, each one of which is a dramatic revelation. Signor [Amleto] Antony Novelli is the Marc Antony and Signora Giovanna Terribili Gonzales is the Cleopatra. They are ably supported by Signor Ignazio Lupi as Octavius, Signorina Matilde di Marzio as Charmian, Signora Elsa Leonard as Octavia, and a host of brilliant actors in the minor characters, some of whom played important parts in Quo Vadis. For spectacular magnificence this production has never been approached. This picture will be shown at the Electric Theatre tonight. Admission 10 and 25 cents.”[x]
After its visitation, The Claremore Progress gave Antony and Cleopatra exceptional reviews. “Antony and Cleopatra One Excellent Feature. The eight-reel feature, Antony and Cleopatra, shown at the Electric Theatre to crowded houses, Thursday night was without doubt, the best motion picture that has ever been shown in Claremore. In fact, it was pronounced by some of Claremore’s best people to be the most wonderful picture that they had ever witnessed. In securing this picture Mr. Webber, manager of the theatre, told the editor that on account of the picture being such a long one and pronounced by all exhibitors so good, he would be forced to raise the price of admission, but that he thought that the Claremore folk are looking for the best and willing to pay for the same, and that the patronage that was granted him Thursday afternoon and night only bore him out that he was right. The next big feature which he has booked, is Quo Vadis, which will be shown at the Theatre in the near future.”[xi]
Meanwhile, at the Lyric, the Kalem company feature, Intrigue, was considered “one of the best two-real features that has ever been shown in the city.”[xii] Harry Martin reported that July, “he had the biggest matinee he has ever had since he owned the Lyric Theatre.”[xiii] Patrons were becoming devoted followers of Claremore’s movie theatre magic, but there was more suspense to come.
That June, the Thanhouser Film Corporation released a successful, unique, clever and attention grabbing serial that enticed the movie going public to return, time and again, to the Electric. “The Million Dollar Mystery (23 chapters in all), the first reels of which were shown at the Electric Theatre Monday night, promises to be one of the most interesting, absorbing and intense pictures that it has ever been the pleasure of the Claremore folk to witness. Even the first two reels of the picture were exciting and were filled with mystery. The Thanhouser Co. is offering a ten-thousand-dollar reward to the person solving the mystery in one hundred words. (In other words, they were to write the best ending to the movie.) One of the questions which the answer will include is ‘What became of the million dollars?’ Those who saw the first two reels at the Electric Monday saw a pair of hands in the dark, work the combination on the safe and take therefrom the million dollars’ worth of currency but whose hands were they? That is the question which will beset many of those who aspire to win the ten thousand dollars for the solution of the mystery. There will be many more questions brought out in the picture which will make you think, if you solve this great story by Harold McGrath. Mr. Webber will show the next two reels next Monday night.”[xiv] Claremore sleuths lined up faithfully and regularly to view the show, eager to design a viable solution to the mystery that would win the prize money.
The Claremore Progress continued to report on the serialized movie’s performances. “Second Episode of Million Dollar Mystery Good. The second episode of The Million Dollar Mystery the most talked of and probably the best motion picture that has ever been produced, was shown at the Electric Theatre Monday night to a large crowd. The picture continues to grow more interesting and more interesting all the time as the plot progresses.”[xv]
With heightened intrigue the Misses Hadady and Kaho entertained their friends with a viewing of The Million Dollar Mystery. “The Misses Helen Hadady and Pauline Kaho were hostesses to a few of their friends Monday evening. Miss Hadady entertained six couples with a six o’clock dinner at the Sequoyah Hotel, after which a line party to the Electric Theatre to witness The Million Dollar Mystery, was enjoyed. The show over, the young folk repaired to Miss Kaho’s home on Second street, where a pleasant social evening was spent with music and rook.”[xvi]
July 1914, brought a “Special Music Find” for musical variety to the Lyric. “The special music by the Empress Orchestra at the Lyric Theatre Friday night, in their rendition of ‘A Hunting Scene,’ a descriptive piece of music of ‘a chase,’ was excellent and was duly appreciated by all who attended. The orchestra is classed among the best in the state and Mr. Martin is extremely fortunate in securing their services during the summer months while most of the theatres at Tulsa are closed.”[xvii]
With the increasing success of the movie house industry, Harry Martin prepared to expand his Lyric movie show franchise once again. This time, Chelsea, Oklahoma, was the chosen location. “Harry Martin went up to Chelsea Wednesday to hang a motion picture curtain at The Lyric… together with Leo A. Moore and Mrs. May Wiggins. They report the show which has just recently been started there to be doing a good business.”[xviii] The Wiggins family moved to Chelsea, where Mrs. Wiggins took charge of the Lyric at that place. [xix]
Back at Claremore, a program shown at the Lyric on a “Monday night was composed of three well-acted pictures, one being especially worthy of mention – Rose O’ My Heart, a real feature in one reel. It was enjoyed to the limit by everyone of the large number who saw it.”[xx]
The movie houses continued to show their community support as “The ladies of the Baptist church were given benefits by the Electric Theatre” on a Wednesday night and by the Lyric on a Thursday night. Though not the only fundraiser, “This was for the purpose of assisting to raise the thousand dollars the young people pledged for buying pews in the new Baptist church.”[xxi] (Another fund raiser they offered was the sale of a delightful cookbook.)
The popular romance movies of the times included an instructive moral to each story and, of course, a happy ending, yet a wide range of often conflicting opinions continued to arise regarding appropriate topics for the film industry’s entertainment offerings. Who would determine what was suitable to view?
by Christa Rice, Claremore History Explorer
Coming Attraction: Claremore’s Movie Theatre Magic – Reel 8.
Sources:
Oklahoma newspapers used are sourced through The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.
[i] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 21, No. 51, Ed. 1 Friday, January 23, 1914.
[ii] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 21, No. 52, Ed. 1 Friday, January 30, 1914. https://www.thanhouser.org/TCOCD/Filmography_files/indiqql9d.htm. “The Runaway Princess.” By Q. David Bowers. © 1995
[iii] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 4, Ed. 1 Friday, February 27, 1914.
[iv] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 7, Ed. 1 Friday, March 20, 1914.
[v] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 9, Ed. 1 Friday, April 3, 1914.
[vi] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 18, Ed. 1 Friday, April 24, 1914.
[vii] https://en.wikipedia.org/wiki/A_Good_Little_Devil
[viii] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 20, Ed. 1 Friday, May 8, 1914.
[ix] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 22, Ed. 1 Friday, May 22, 1914.
[x] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 22, Ed. 1 Friday, May 22, 1914.
[xi] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 23, Ed. 1 Friday, May 29, 1914.
[xii] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 25, Ed. 1 Thursday, June 11, 1914.
[xiii] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 29, Ed. 1 Thursday, July 9, 1914.
[xiv] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 30, Ed. 1 Thursday, July 16, 1914. https://en.wikipedia.org/wiki/The_Million_Dollar_Mystery
[xv] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 31, Ed. 1 Thursday, July 23, 1914.
[xvi] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 36, Ed. 1 Thursday, August 27, 1914.
[xvii] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 31, Ed. 1 Thursday, July 23, 1914.
[xviii] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 35, Ed. 1 Thursday, August 20, 1914.
[xix] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 38, Ed. 1 Thursday, September 10, 1914.
[xx] Kates, W. C. Claremore Progress. And Rogers County Democrat (Claremore, Okla.), Vol. 22, No. 36, Ed. 1 Thursday, August 27, 1914.
[xxi] Claremore Messenger. (Claremore, Okla.), Vol. 19, No. 37, Ed. 1 Friday, August 28, 1914.
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